When a set of records is grouped together successively in a fixed order, it is called Blockchain. Blockchain is designed in a way that makes the data secured. Blockchain technology can provide data privacy, transparency, and security, which can completely change the whole advertising scenario. There is no authority required in order to let anyone join in the blockchain. The data available of blockchain is distributed and available in multiple places.
Blockchain is much safer than most platforms even though it is hackable. Personalized ads often miss the target because of the lack of a conscious user involvement with advertising. Blockchain-based marketing systems introduce decentralized networks of advertisers, publishers, and users who are all equally interested to be a part of a valuable trade-off. Blockchain is definitely interrupting the ad industry and digital marketing, but mostly in a good way. Read the article here to know more about it.